At a plush Hong Kong airport hotel, the only sign of activity comes from the dining-room where a queue of locals fill up their plates at a dinner buffet offered at a promotional rate to Hong Kong residents.
Before the slowdown, the hotel lobby would have been filled with business travellers working on laptops or having a drink at the bar. These days, the empty lobby bears testament to the effects of the global slump on Hong Kong’s $20.4 billion tourism sector.
To get through the slump, the airport hotel has had to resort to promotional buffets and cheap spa packages for locals.
As dwindling earnings prompt companies globally to slash travel budgets, Asia has been hard hit with hotel room rates falling for the first time in five years and airlines suffering.
“Companies are now looking at what business travel is revenue generating and are cutting non-revenue producing travel,” said Susan Gurley, executive director of the US-based Association of Corporate Travel Executives.
It’s not just hotels that are feeling the pinch, long-haul business travel has declined along with business activity.
Asia-Pacific carriers are among the worst affected airlines from the global economic turmoil, according to the International Air Transport Association. They stand to lose US$1.7 billion (A$2.4 billion) this year, it said.
Singapore Airlines has cut some of its business-class only flights to the United States, and demand for Japan Airlines’ premium cabins has fallen by 20 per cent on long-haul routes.
Besides business trips, which many companies are allowing on an exception-only basis, travel for regional in-house meetings and company retreats has been slashed.
Such non-essential travel constitutes up to 40 per cent of an average corporation’s travel budget, said Gurley.
Investment banks and other companies have forced executives to forego club class for economy on short-haul flights and Gurley says employers are combing expense accounts, refusing to pay mini-bar charges and downgrading staff to cheaper hotels.
Hotel room rates in Seoul have dropped by more than 20 per cent in the past year. In Manila, they plunged by more than 30 per cent, the most marked decline across the region.
DAMAGING CONSEQUENCES
With Japan, Hong Kong, Singapore and Taiwan in recession, and some companies asking employees to defer travel to Thailand following violent anti-government protests in Bangkok, the outlook for travel in Asia is not promising.
Hong Kong and Singapore, with no domestic travel, are being hit by declining participation at conferences and trade fairs.
Tourism constituted 7 per cent of Hong Kong’s GDP in 2008 when the territory, which serves as a gateway into China, drew 3.6 million business travellers out of a total of 29.5 million visitors.
Attendance at the Hong Kong Toy and Games Fair, Asia’s largest toy fair, which usually draws the world’s biggest retailers, was down 20 per cent this year as the industry reels from declining US and European consumption.
Yet some experts say that while cutting back travel might seem like an easy way to reduce costs when business slows, it could take a toll on future competitive advantage, especially if rivals don’t take similar cost-cutting steps.
In a survey released by the US Travel Association last month, 72 per cent of respondents said they saw an opportunity to capture market share by increasing travel as others cut back.
Fifty-three per cent said companies that reduce business travel will give an advantage to competitors who maintain their travel commitments.
“It’s … clear from our survey results that the old maxim remains true: If you don’t take care of your customers, someone else will,” Suzanne Cook, the association’s senior vice president of research, said on releasing the study.